CANNA SPECIFIC MARKETING STRATEGIES
we are a full service canna-centric marketing firm dedicated to elevating your brand and growing your business
Elevated Marketing:
The key to Growing Your Business while staying Compliant
Traditional marijuana marketing strategies have failed due to a lack of understanding of the target audience, misunderstanding of channel preferences for reaching consumers, an inability to keep up with the fast-changing legal landscape and regulations, limited resources for developing engaging content for consumers, and insufficient analytics to properly measure campaign performance.
The legal cannabis industry has grown exponentially in recent years, and with this growth comes new opportunities for your businesses to capitalize on. Traditional marketing strategies are no longer enough to keep up with the pace of the cannabis industry, and savvy business owners like you are realizing that digital marketing is a key component of any successful cannabis-related venture.
This is where Elevated Marketing comes in. By leveraging our expertise in digital marketing, we can help you unlock the potential of your cannabis business.
The
Elevated
Experience
Each project we work on is unique and customized.
We begin by working with you closely to define your cannabis business goals and objectives. Then our team gets to work crafting a detailed, results driven plan that addresses your goals while keeping in mind the specific hurdles in the cannabis industry.
We quantify your goals and objectives into measurable key performance indicators (KPIs) that are used for both development and ongoing optimization.
Elevated Capabilities
SEO
SEO is a long-term strategy that involves targeting specific words and phrases to increase the likeliness of your site showing up higher in relevant search results.
Programmatic Advertising
Programmatic ads work to get your business in front of the right eyes by delivering ads to your target customers in places where they will be most receptive to your brand.
Website Design
Your website is a direct reflection of your brand, mission and ideals. From design to functionality, your website must represent your business in the best way possible.
Long Form Content
Long form content goes hand in hand with your SEO and also gives you an opportunity to connect with your audience on a higher level, establishing your authority.
Social Media
Social media reigns king in reaching new audiences and growing your brand awareness. It takes precision planning, authentic creation and cohesive branding.
Email Marketing
Email is far from dead and when executed properly proves again and again to be one of the highest ROI marketing channels available.
PR
Public relations is one of the best ways to establish authority in your industry and develop far reaching brand awareness through earned media.
Brand Development
Branding is the basis of your business. It drives the way in which your business will interact with your customers. Building a strong, cohesive brand is the first step in a successful business.
Consulting
The world of cannabis is constantly changing. Success in the industry can be difficult, but with marketing insight and advice from people who are dedicated to knowing the industry can make the difference.
The IMPORTANCE OF SEO
If you're a cannabis business, then you know that SEO is critical for your success. Despite the fact that cannabis is now legal in many states, it's still not legal at the federal level, which means cannabis businesses are at a disadvantage when it comes to search engine visibility. This means you have to rely on organic search engine optimization (SEO) to get your website seen.
If you are ready to take your business to the next level and need an expert in the field of SEO for cannabis-based businesses, contact us today to set up a free consultation call to see how Elevated Marketing can make a difference for you!
Programmatic Ads
As the cannabis industry continues to grow, so does the need for effective advertising. Programmatic ads can be a great way to reach your target audience while staying within your budget.
Programmatic ads are an effective and efficient way for a cannabis-based business to advertise and promote growth. Programmatic advertising will help to maximize results with increased visibility of your products or services through targeted strategies.
Website design
In this day and age, your website is one of the most important aspects of your business. It shouldn't be an afterthought, but rather a key part of your marketing and overall strategy. Your website is often the first interaction potential customers have with your brand, so it's important to make sure it's doing its job well.
Not only does your website need to look good and function properly, but it also needs to be designed in a way that helps you achieve your business goals. The right website can help you attract more customers, close more sales, and grow your business. On the other hand, a poorly designed website can hurt your business by turning away potential customers or making it difficult to convert leads into customers.
Long form content
If you're running a cannabis business, you know that content is key. But what you might not realize is the value of long form content. Sure, shorter pieces have their place. But if you really want to engage your audience and get ahead of the competition, long form content is where it's at.
Crafting high quality long form content is integral for cannabis-based companies to reach desired consumers. By creating interesting and valuable content, cannabis businesses can attract the attention of their targeted market.
Social Media
As a cannabis-based business, you are subject to a unique set of social media regulations. With some careful planning and understanding of the law, you can navigate these regulations and use social media to your advantage.
The regulations for advertising and promoting cannabis products on social media can be complicated, but following some best practices can help you make sure you are compliant with all relevant laws.
