A new strategy to hit the advertising world that’s especially advantageous for the cannabis industry is influencer marketing. This tactic involves enlisting a popular social media influencer to promote your service or product through their own personal social media outlets.

Influencers can be famous actors, musicians, or athletes, digital content creators, marketers, and strategists, brand development partners, and many more various community advocates. The major idea being: someone with a big voice that reaches a lot of the people in your target market.

With sometimes millions of followers, the right community liaison mentioning your name and product can mean big-time exposure for your business. This type of word-of-mouth, testimonial advertising is becoming extremely popular among cannabis companies because of strict regulations and a limited amount of online marketing channels.

A few important things to consider when recruiting and choosing a social media influencer are:

the size of the influencer’s following