A medical dispensary’s business is expected to grow by about ten times once it begins to offer recreational products; however, its medical clients will typically make 18.5% larger orders and drive more revenue than recreational clients. Maintaining valuable medical clients with the influx of new recreational consumers when they don’t buy, use or respond to marketing the same will take two differing strategies.

Consider the differences in old [medical] and new [recreational] clients’ purchasing behaviors. Medical users tend to make large, infrequent and similar purchases, whereas recreational users are more prone to small, often and varying orders. Medical consumers tend to be well aware of what they want. Thusly, perhaps moving medical business transactions online will alleviate some of the extra workload experienced in-store with so many new inquisitive recreational users.